NIL Strategy

NIL has permanently changed college recruiting. The athletes who get noticed- and get offers- aren’t just the ones with the best stats. They’re the ones who own their story. You're the brand, now let's learn how to run it. $1.67B NIL market value in 2024 550K+ College athletes eligible for NIL deals 3x More likely to be recruited with an established online presence The Rule that Changed Everything In 2021, the NCAA changed the game — literally. For the first time in history

Winning a national championship doesn't entitle you to a sponsorship. A Division I letter of intent doesn't mean brands are lining up with checks in hand. A podium finish, a state title, a league MVP award — all of it is extraordinary, and none of it, on its own, makes you a marketable asset to a company looking to invest its marketing dollars.