Kelly Fox

A live brand workshop for athlete families. May 26. 30 spots. The pro dream gets all the attention. The signing day photo, the NFL combine, the WNBA draft, the Olympic Podium- that's the picture in most parents' heads when they pay for the third travel-ball season or the seventh elite camp. The data on that dream is brutal. Out of roughly 8 million U.S. high school athletes, fewer than 2% of NCAA student-athletes will ever go pro. Football's odds are starker — about 0.08% of high school...

A media kit is your professional handshake with every brand you'll ever work with. But what belongs in it changes dramatically depending on where you are. Here's exactly what to include — and why — at each stage of your journey. Most athletes either wait too long to create a media kit — scrambling to put something together when an opportunity is already at the door — or they build one that doesn't match where they actually are in their career. Both cost you. A media kit that oversells a small...

Don't wait for the deal to come to you. Don't Wait for the Deal. Most athletes wait. They train, they compete, they build a following — and then they sit quietly, hoping a brand partnership lands in their inbox. But here's what the smartest athletes understand: every income stream you create before the deal is proof that you already know how to sell. Brands don't just want reach. They want athletes who can move product, influence decisions, and align authentically with values. You can start...